Simply lean back and enjoy the absolute premium driving experience – everything is tailored precisely to your needs in your BMW. From high-quality, superbly handcrafted materials, elegant aesthetic to carefully devised technologies, your BMW will turn every journey into an unforgettable experience.

Discover the icons of Joy: experience the world of luxury and discover the BMW upper premium models.



Icons of Joy Range
Iconic Character

Iconic character.

Iconic front design: BMW ‘Iconic Glow’ crystal headlights with Swarovski crystal elements and an illuminated kidney grille radiate personality.

Iconic connectivity.

Immerse yourself into pure cinematic experience with the 31” BMW Theatre Screen, operated conveniently by two 5.5” touchscreens elegantly integrated into the rear doors.

Iconic excellence.

Enjoy the spacious and elegant interior with a Sky Lounge Panoramic Glass Sunroof.




Discover the icons of joy.

Immerse yourself into the world of luxury and discover the BMW upper premium models.

BMW Icons of Joy.

The core of perfection.

BMW X7 xDrive40d
BMW 740d xDrive Limousine
BMW i7 eDrive50 Limousine
    • BMW X7 xDrive40d

      • Engine power: 352 hp
      • Acceleration 0-100 km/h: 5.9 s
    • BMW BMW 740d xDrive Limousine

      • Engine power: 299 hp
      • Acceleration 0-100 km/h: 5.8 s
    • BMW BMW i7 eDrive50 Limousine

      • Engine power: 455 hp
      • Acceleration 0-100 km/h: 5.5 s
      • Electric range: 571-612 km
    • BMW XM

      • Engine power: 653 hp
      • Acceleration 0–100 km/h: 4.3 s
      • Electric range: 76-81 km





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